Cicero and the art of metaphor: a journey through public speaking

Archive — original publication: 20/11/2023 alle 21:54.

In ancient Rome, Marcus Tullius Cicero, born in 106 BCE, became renowned not only as an orator but also for his command of rhetorical devices, especially metaphor.

Why metaphor matters

A metaphor transfers meaning from one context to another, building unexpected connections and vivid images in the listener’s mind. For Cicero, it helped make speeches persuasive and memorable.

A painter with words

Cicero used metaphors as a painter uses colour: to bring depth, contrast and beauty to his speeches. His words made abstract ideas concrete and appealed to both intellect and emotion.

Examples discussed in the original article

The Italian article describes the image of old age in De Senectute as a ship reaching a safe harbour after a long voyage: an image of hope and wisdom. It also discusses Pro Milone, where the depiction of Clodius as a dangerous wild beast frames Milo’s defence in terms of protecting the community.

Cicero’s modern legacy

Metaphor remains a powerful tool in communication and marketing. In public speaking, a carefully chosen image can make an ordinary speech stand out.

A bridge between past and present

Just as a skilled dentist attends to every detail, Cicero shaped his words precisely and selected each metaphor with care. That legacy continues whenever a speaker connects meaning with emotion through imagery.

To practise using metaphor in your own speeches, visit a Toastmasters club.